When people think of a web design, graphics, flash features, buttons, colour schemes and content is what usually comes to mind. Some people consider the sites very artistic and think of them as a form of digital art, but they don’t really think about the core basics behind the attractive design. There is so much more to a web design than just the way that it appears. Functionality, usability and other factors come into play as well, and when all of these factors are combined, a site can be pretty spectacular if it’s done right.
Using Appropriate Structure for the Best Results
The things that matter the most in web design are things that people aren’t even aware that they are seeing. For instance, structure is one of the most important elements there is in a web design. The structure of a web design is basically the platform that it is created with. PHP, HTML and CSS are all options for structure, and they all offer unique advantages and disadvantages. Some people choose to use HTML editors of even scripts such as Joomla or WordPress as well. The main thing to keep in mind when you take structure into consideration is that SEO is largely about the type of coding that is used. Code that is loaded with errors, excess code, or bulky code that could potentially make your site slow to load will cause issues. Search engines are much more favourable to sites that load quickly, so your SEO ranking will be affected if your coding has problems. Your site will function better if your structure is good as well, so it is important to make wise decisions where structure is concerned. Users want the ability to interact with ease, which is why functionality is so vitally important. Make sure that your download links work properly, and always check to make sure there are no broken links anywhere on your website.
Usability and Readability Are Essential in Any Web Design
When users come to your site, they want to navigate it easily without a hassle. Usability is really important if you expect to keep your traffic numbers up. Proper navigation is a must, and sitemaps should be incorporated into the site as well. This is to ensure that your viewers can move from page to page easily. If they get lost and don’t know where to go, frustration will cause them to leave and go to a site that is easier to use. Readability is also really important. If the text is so bright that it makes people cringe, then you will have a serious problem on your hands. Dark text on light coloured backgrounds is what most web designers consider adequate. However, there is nothing that says a dark background with light text is inappropriate. You can use whatever you want, as long as it is easy to read. Whatever you use, your viewers should be able to read the text comfortably without straining or getting a headache trying to read it.
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