One of the best platforms available for eCommerce is Magento, partially due to its versatility. When measured against its competitors in terms of functionality, it always comes out on top. Among other reasons, a big part of why Magento is considered the ultimate eCommerce platform is search engine optimization (SEO). Magento SEO ranks higher than its competitors, helping to make this platform extremely popular.
The Importance of SEO
SEO is incredibly important for the success of an eCommerce site. Even if the products you offer are the best in the field, you won’t sell much if shoppers have a difficult time finding it. With the process of SEO, web pages are easier to find on search engine results pages. For example, if a business sells clown paintings, they want potential customers to find their website easily when searching for the term “clown paintings” on search engines like Google and Bing.
Web developers can make certain adjustments to the back-end of a website that make it easy for search engines to index the content. This, in combination with content and item descriptions, will have a big impact on improving your website’s SEO. By doing so, search engines are allowed to index the site effectively, ensuring the people that are searching for it are able to find it.
About Magento SEO
Magento SEO involves looking at a lot of different things and modifying them to be as optimized as possible. Here are some of the things SEO experts look at when they are working on Magento SEO.
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Title Tags: These are the titles that are seen as results on search engines. For example: “Shop a Huge Selection of Puzzles” or “Christmas Ornaments for Sale.”
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Sitemaps: This is a page listing each web page that is on a site, with the intention of search engines crawling easily on that entire site. It can also hide pages you don’t want indexed.
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Meta Descriptions: These are longer descriptions that are located below title tags in results from search engines.
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SEO-friendly URLs: In order for search engines to index web sites properly and assist in ranking for correct keywords, the proper URL structure is vital. Magento does this automatically.
Good web developers can optimize a site for SEO in every way imaginable, which is crucial for the page ranking high on Google. Magento automatically handles some features, such as Google sitemaps and SEO-friendly URLs; however, this automation is not all that is needed. Hiring a professional SEO expert can assist in making all the great tools available with Magento SEO more effective, which will in turn bring more traffic to your website.
