The enormous growth in online commerce means the e-market is of premium importance in any company’s growth strategy. Is your company still way down in search engine rankings? Getting traffic but the phone’s not ringing? Not seeing the traffic you want on your social media pages? If you’re not seeing the results you demand from your online marketing strategy then it’s time to get some professional assistance. Find out below how an online marketing agency can transform your Internet profile and sales.
Understanding the Technology
Generic marketing professionals can be extremely good at traditional marketing, but can lack the technological expertise to make online marketing a success. Having the right platform on which to launch your product, ensuring your site is designed to work without glitches, designing a site which is as accessible from an iPhone as it is from a laptop and ensuring that all of your e-media links are together seamlessly requires considerable IT knowledge. A specialist agency which is dedicated to online marketing can help you manage the nuts and bolts of an online presence so your business isn’t subject to the problems of dead pages, non-working links and other embarrassing errors which send customers running.
Conversion Rate Optimization
There is a saying “You can lead a horse to water but you can’t make him drink”. This saying helps explain why SEO (Search Engine Optimization) is only half the story when it comes to online marketing. While it’s true sites which end up higher in search engine rankings are more commonly accessed by customers, it’s no use getting plenty of hits if the customers don’t behave as you want them to once they reach your pages. Conversion Rate Optimization (CRO) uses a number of techniques based on psychology and marketing principles to tailor your site so it’s more inviting. CRO helps persuade customers to take further positive action, perhaps by requesting a quote or asking a question as well as potentially making a purchase. Internet marketing agencies are normally skilled in CRO work, ensuring (to go back to the original analogy) the horse in question just won’t be able to resist quenching his thirst with the irresistibly tempting water you have presented him with.
Customization and Consistency
Each form of e-marketing requires a slightly different approach; for example advertising on a pay-per-click site needs to be customized to the environment while social media requires an alternative presence. Your website, banners, links and pop-ups all require tailoring to ensure they have maximum impact. An equally important consideration is the need for consistency, particularly at the online/off line interface. Customers should be able to recognize your branding and message whether they’ve liked your Facebook page or received a brochure from your organization by post. An internet marketing agency can help you achieve this tricky “seamless yet separate” simultaneous operation of all your marketing media types quickly and effectively.
The importance of the online marketplace and the significant challenges in which exploiting its potential presents means that often an internet marketing agency like DigitalJ2 is a good partner to have. Almost invariably you will be able to recoup the cost of their services from the increase in business you get from acquiring a slick, coordinated online presence which sends out all the right messages to your customers. Once you have a sound online platform on which to build, your organization is in a strong position to expand, increasing your market share and helping to ensure when people need a product or service you provide, it’s you they turn to rather than your competitors.
