New to SEO? MOZ defines search engine optimization as a marketing discipline dedicated to nurturing the growth of organic traffic. Not quite sure how that translates to real world results? Here ’s a list of what you can expect when you explore the world of search engine marketing.
Takes a Lot of Time
Ever wonder what it takes to make a video viral, to get 1,000 people—and counting—to like a post or to get even half of those to comment and start a lively thread? SEO. Or rather, search engine optimization—done right. And a huge part of that is the amount of time it takes to build everything, to allow different elements—content, design, link-building—to come together and make the perfect, viral content. It’s not about running after the post or video that shows megabuck-pleasing potential. Rather, it’s about building your site for the long-term. It’s about connecting to your market. Some take months and years at this. So that’s the first expectation you’ll need to have: it can take years.
Improves Constantly
A lot of search engine practices are based on what works with the current Google algorithm. So every time an update rolls out, expect a mad scramble to monitor and analyze page results, failing site rankings or spiking bounce rates. You’ll need to be up on your feet, to adapt quickly and constantly to make sure your pages don’t end up on the bottom of the search pages.
Considers Customer Engagement
One of the best ways to wrangle a top spot on the page results is to ensure your content stays engaging and relevant to your audience. That means producing content they love, one that they can’t help but read and like and share. That’s a post, no matter how well-written, might get lost in the noise while a short but targeted message can improve customer engagement in an unexpected way and raise your rankings through the roof.
Never automated
That’s why you shouldn’t believe anyone who says search engine marketing can be automated. You can’t use spinner programs to churn out 1000 articles from a single one. Sooner or later, the e-bots would get on your case and shut that down fast. So never automate. Always develop your online content for search and social.
These are 4 things about SEO that first-timers need to know. For more help, ask a marketing services company to help guide you through the process and catch you up with the latest trends and practices.
